Six Ways To Embrace A World Gone Mobile…

Businesses that want to market products and services to potential customers need to understand the culture shift we are going through, and embrace digital and mobile advertising platforms to reach consumers on the go. Mobile presents marketers with an array of opportunities. Companies who use mobile can drive in-store traffic, increase revenue and reach consumers on a deeper level. However, many times companies miss the mark by not taking the necessary precautions to ensure their campaign is executed effectively. Mobile lets you reach people all across the world, many of whom may never own a PC. It’s not just a western phenomenon, it’s global. Beyond the numbers, the vast potential of the mobile web is also due to the way people think and use their mobile devices. One important thing about mobile marketing is that you need to present your material in a unique manner if you want to grab their attention and lock them in. 1- Know your customers Companies should stop looking at what the latest trend is and figure out what medium works best for them. It is important for marketers to know who their target audience is and figure out who they are trying to reach. When performing mobile marketing, it’s easy to forget one simple thing – the psychology of the mobile user. Your brand is in danger if you don’t understand the psychology of mobile. In a heartbeat, you can either delight your customers with news of a new product or a sale, or leave them feeling irritated and frustrated that their privacy and personal space has been invaded with irrelevant offers. 2- Offer Valuable Content Plenty of people will opt in to a program that offers easy, fun access to valuable special offers. Research has shown that many people will answer back if a fun quiz is sent to their mobile phone. This quiz program can be used to gather marketing data and entertain your customers at the same time. Focus on creating value for your target market. Any messages that you send as an advertisement should be engaging and give the readers something to be excited about. Sending items, such as a dinner voucher for a fancy restaurant can be used to target business executives. Family related content is a wise choice for middle class family demographics. 3- Mobile is highly local If you’ve got local content or content that can be localized, optimize it for mobile. Mobile users have a higher tendency to conduct searches with a local intent. According to Google, some 40% of all mobile searches are local. According to Microsoft, 53% of mobile searches on Bing have a local intent. People on mobile devices are looking for things around them. After all, mobile phones provide a unique context for people to simultaneously browse the online world and the physical world. Social sites that offer location based content like foursquare, Scvngr and Where sites can be used effectively to attract local prospects in throngs. 4- Mobile searchers make mistakes Mobile searchers are more prone to misspellings than are desktop searchers. Fingers tapping touch-screen keyboards are not nearly as precise as those typing on keyboards. Try typing on your mobile device while walking or while taking a bumpy ride and you’ll see the difference. So make sure to include common misspellings in your campaigns and optimization efforts. Sites that are packed with keywords and say nothing of value are unfavorable. Mobile marketing is all about concise and focused advertising. 5- Don’t Give the Consumers too many Choices Marketers must keep their campaign as simple as possible. It is important that marketers find out what their main objective is and go from there. When it comes to mobile marketing, the idea is to guide the customer to an action for that specific promotion. This allows the customer to act quickly and effectively. If there is a call to action in your mobile campaign, promote it to increase the success rate. Give your mobile call exposure through social media, a website and even inside your physical retail store. This gives you optimal exposure, and lets the interested customers have options for getting involved with your business. 6- User Experience Don’t lose the conversion because of a lousy mobile experience. A good mobile experience will accelerate the virtuous circle of discovery, sharing, traffic, and additional sharing. A poor mobile experience, on the other hand, will result in a lost opportunity for revenue, brand engagement, and customer loyalty. Constant innovations and improvements are being made in mobile website and application design, making the user experience more engaging and simple. It will be pivotal to optimize your URL for mobile access, and to continually optimize your mobile site for speed, image rendering, and accessibility. In other words, all of the traditional search engine optimization rules apply and become vitally important to follow. As Smartphones and tablets become more mainstream, mobile marketing will continue to grow as a requirement for businesses. Are you ready to tap into the mobile marketing campaign? The experts at RemarkaMobile can help to make your initial move a resounding success! To find out how to double your customer base in 60-days or less with a simple, smart Mobile Marketing strategy, check out “The mCommerce Blueprint” video – The Ultimate Mobile Marketing Guide For Today’s Forward-Thinking Business Owner Who Wants To Get More Customers Faster In Today’s NEW Mobile Economy RIGHT HERE Author: Andrew Cass