The Ultimate Marketing “Marriage” ?

June 21, 2013 by Andrew J. Cass Comments are off I don’t know about you, but I’m always looking for new, “unique” and innovative ways to market… How ’bout you? Keyword here is “unique.” The more unique YOU are, the more innovative you show up, the more attention you will get. Period. And attention is the name of the game in marketing anything today. But, getting and keeping attention is harder than ever before with ALL the distractions out there… One of my favorite techniques for getting attention (and getting a lot of leads) and marrying offline marketing with online marketing is… The QR Code Most have no clue what this is, but you’ve no doubt seen them around, being used typically by VERY smart businesses to get someone to take an immediate “action” with their mobile device (most every cell phone today has a QR Code reader). Loooong gone are the days where someone looks at your business card or brochure, or sees your ad in a magazine or newspaper with your your web site address on it… …then stops what they are doing to walk over to turn on their computer or fire up their tablet, to type in the website address, wait for the site to load… …then read your web site (without being distracted by a million other things online), then sign into the site and/or buy something from you… Phew… Out of breath… Tiring just to write. Get the point? QR Codes bridge this ugly gap and give your prospect INSTANT access to YOU, taking them directly to your web site, right on their phone. One quick scan of your QR Code (just like taking a picture) and YOU pop right up with “one action step”… not six or seven action steps like the above example. To me, this is huge. Huge because this creates “speed-to-action” in your lead generation and/or sales efforts. Nothing is more important than speed and efficiency when it comes to lead generation and sales offers. Nothing. The more steps needed, the more time to get distracted, the greater the chance you’ll lose your prospect… If you do any kind of offline advertising or marketing (and you should because not everyone goes online today) that drives people to your website, this IS an awesome engagement tool, a speeding bullet you MUST have in your marketing portfolio…. You do have a marketing portfolio, right? Surely, you wouldn’t be using only one means of advertising and marketing (as I’ve said before, the most dangerous number in business is “one”). One of the services my mobile marketing company, RemarkaMobile, provides for FREE, along with our powerful Mobile-List Building System, is a QR Code. You can have your own QR Code image built in less than 30-seconds. All you need to do is provide the website you want your prospect to land on once they scan your QR Code and our technology does the rest. To see the ultimate “Mobile-List Building System” WITH a custom “QR Code” built for you inside, along WITH a 100% Affiliate Commission Program attached to it, so that you can get paid while you build your Mobile Marketing portfolio, Go HERE Now To See Details In Video …This is extremely powerful, and impressive to your prospects, when used properly. Here are a just few creative and even surprising ways businesses incorporate QR Codes into their marketing plans (myself included): 1. Real-Time Information — Imagine yourself standing in the cold or rain at the bus stop or train station and you’re wondering what the hold-up is. Wouldn’t it be nice to know there was a delay or cancellation or a change in routes? Posters with QR codes that link to up-to-the-minute travel information can be a real blessing to travelers and commuters. 2. Food Quality Information — Wouldn’t it be nice to know how long the food has been on the buffet or how fresh the sushi is that you just ordered? Moshi Moshi, a sushi company based in Great Britain has gone so far as to create “edible” QR Codes made of rice paper and squid ink. They place these right on their sushi for diners to scan and see how fresh their food is. 3. Personalized Gifts — JCPenney tested this theory out with their “Santa Tag” that allow users to record a personalized greeting as part of their gift-giving experience. 4. Free Reports / Free Info — The secret weapon of Info-Marketers in exchange for an Email address. Now, it can be done with a QR Code as well. Your QR Code message may say: “To get the latest ______ report (or video), scan this QR Code now and get access to it right on your cell phone.” Keep in mind, tablets such as the iPad, have QR Code readers too. 5. Business Cards And Membership Cards — Below is a perfect visual example of how I use “QR Codes” along with “Mobile-List Building” for my local Renegade South Florida Entrepreneurs group here in Miami, where I live. Because I know MANY are NOT getting all of my Emails… Email deliverability is a major issue today, getting worse actually, and greatly affecting businesses. In fact, THE top Internet Marketing company in the world, Digital Labs, Ryan Deiss’s company, just shut down their affiliate program due to Email and spam issues. Big news. It is now by invitation only. FYI. You, me, we… MUST be building other “list assets” besides only our Email list asset. And we MUST be finding alternative ways to communicate with our customers and team members. This is one way I do it below. As you’ll see, in addition to the QR Code which links directly to the web site, I also incorporate a Mobile-List Building strategy with my “keyword” and “shortcode” so that my members get on my mobile list, not just my Email list. (Ex: Text “RenegadeMember” to “96362″ – a Keyword and Shortcode like this is also free in our Ultimate Mobile List-Building System. If you can get close enough to the actual QR Code on the card below and scan it, you’ll see how it works and takes your directly to the website). Now, they never miss a message from me…. This is a membership card here. But I believe EVERY “business card” today should have a QR Code on it or it is a waste of paper. Very few type web site addresses into their mobile devices or computers anymore. Take action on this info. This really is the ultimate marketing “marriage.” No other technology has ever been able to create this much speed in connecting offline advertising with online advertising… To see the ultimate “Mobile-List Building System” WITH a custom “QR Code” built for you inside, along WITH a 100% Affiliate Commission Program, so that you can get paid while you build your Mobile Marketing portfolio, Go HERE Now To See Details In Video Don’t be a Marketing Midget, and wimp out by using only Email to connect and communicate with your prospects, customers and team members, ok? - Andrew