What Clues Are You Giving to Criminals when you post on social sites?

Social networking has literally transformed the lives of ordinary people of all ages across the globe, not to mention businesses and organizations too. We've moved into a world where social websites and not just social. In their eagerness to share their personal details with the outside world, however, some users of sites such as Facebook have inadvertently transformed the lives of criminals, making their jobs much easier. News of the arrests of three burglars in the US who used social networking sites to target members who were not at home must surely come as a wake-up call to anyone who has personal details posted on his/her profile. In some cases, the risk arises because users of the sites have hundreds or even thousands of contacts, many of whom are not known to them personally, but of course all of whom can view their personal details and status updates that might give enormous clues as to their movements. In others, the privacy settings that are being used do not restrict access sufficiently to afford any protection from more unscrupulous members of the site. Social networking sites can be great fun and a great way to communicate with existing contacts as well as to make new ones. For the sake of your own personal safety and the safety of your property and possessions, though, care needs to be taken to ensure that those in your household are not too free and easy with details that are best withheld. Using social media sites for businesses is essential for today’s marketing success and should be included in every business marketing strategy. To learn more marketing strategies and to help your business move forward into the next phase, learn more at http://www.RemarkaMobile.com/a?p=a275&w=blueprint

Why go Mobile?

Simple – it’s convenient. We live in an “I want it now society” and Mobile Marketing scratches that instant gratification itch. We want what we want and we want it now. Mobile Marketing gives it to us. When we leave our homes today, the three most important things we make certain to have are keys, wallet/purse and cell phone. Cell phones have become an extension of our beings – why not take advantage of that? Here’s a little more incentive to jump on this while you still can: 1.All text message have an open rate of 97% (and within a 5-minute time period); 2.The world’s population exceeds 6.8 billion people, and nearly one person in three surfs online; 3.1 in 3 smartphone users open and app before they get out of bed; 4.Your cell phone/smartphone is within 3 feet of you over 90% of the day; 5. Mobile search numbers are up six times then over the previous 2 years; 6.16.7 Million U.S. mobile users, or 7.1% of the total, used location-based check-in services in March; 7.App Downloads are predicted to hit 44 billion by 2016; 8.65% use their smartphones for non-voice purposes in the early evening; 9.Facebook and Twitter accounts for approximately half of smartphone usage at any given time of the day, though late evening is most popular, with 34% connecting through social media then. Internet users are fast becoming dependent on “all things being mobile” to serve their needs. Mobile marketing is a brave new world, daring to take businesses where they have never been before. If you don’t have a strategy, chances are you’re going to end up lost in the shuffle or left behind, like many were when the Internet was born. If you want to understand the culture shift we are going through, and embrace digital and mobile advertising platforms to reach consumers on the go, CLICK HERE, to get the entire ‘mCommerce Blueprint”, which will be your guide to mobile marketing success. You can reach me directly at 647-409-0365 for more advice.

The Ultimate Marketing “Marriage” ?

June 21, 2013 by Andrew J. Cass Comments are off I don’t know about you, but I’m always looking for new, “unique” and innovative ways to market… How ’bout you? Keyword here is “unique.” The more unique YOU are, the more innovative you show up, the more attention you will get. Period. And attention is the name of the game in marketing anything today. But, getting and keeping attention is harder than ever before with ALL the distractions out there… One of my favorite techniques for getting attention (and getting a lot of leads) and marrying offline marketing with online marketing is… The QR Code Most have no clue what this is, but you’ve no doubt seen them around, being used typically by VERY smart businesses to get someone to take an immediate “action” with their mobile device (most every cell phone today has a QR Code reader). Loooong gone are the days where someone looks at your business card or brochure, or sees your ad in a magazine or newspaper with your your web site address on it… …then stops what they are doing to walk over to turn on their computer or fire up their tablet, to type in the website address, wait for the site to load… …then read your web site (without being distracted by a million other things online), then sign into the site and/or buy something from you… Phew… Out of breath… Tiring just to write. Get the point? QR Codes bridge this ugly gap and give your prospect INSTANT access to YOU, taking them directly to your web site, right on their phone. One quick scan of your QR Code (just like taking a picture) and YOU pop right up with “one action step”… not six or seven action steps like the above example. To me, this is huge. Huge because this creates “speed-to-action” in your lead generation and/or sales efforts. Nothing is more important than speed and efficiency when it comes to lead generation and sales offers. Nothing. The more steps needed, the more time to get distracted, the greater the chance you’ll lose your prospect… If you do any kind of offline advertising or marketing (and you should because not everyone goes online today) that drives people to your website, this IS an awesome engagement tool, a speeding bullet you MUST have in your marketing portfolio…. You do have a marketing portfolio, right? Surely, you wouldn’t be using only one means of advertising and marketing (as I’ve said before, the most dangerous number in business is “one”). One of the services my mobile marketing company, RemarkaMobile, provides for FREE, along with our powerful Mobile-List Building System, is a QR Code. You can have your own QR Code image built in less than 30-seconds. All you need to do is provide the website you want your prospect to land on once they scan your QR Code and our technology does the rest. To see the ultimate “Mobile-List Building System” WITH a custom “QR Code” built for you inside, along WITH a 100% Affiliate Commission Program attached to it, so that you can get paid while you build your Mobile Marketing portfolio, Go HERE Now To See Details In Video …This is extremely powerful, and impressive to your prospects, when used properly. Here are a just few creative and even surprising ways businesses incorporate QR Codes into their marketing plans (myself included): 1. Real-Time Information — Imagine yourself standing in the cold or rain at the bus stop or train station and you’re wondering what the hold-up is. Wouldn’t it be nice to know there was a delay or cancellation or a change in routes? Posters with QR codes that link to up-to-the-minute travel information can be a real blessing to travelers and commuters. 2. Food Quality Information — Wouldn’t it be nice to know how long the food has been on the buffet or how fresh the sushi is that you just ordered? Moshi Moshi, a sushi company based in Great Britain has gone so far as to create “edible” QR Codes made of rice paper and squid ink. They place these right on their sushi for diners to scan and see how fresh their food is. 3. Personalized Gifts — JCPenney tested this theory out with their “Santa Tag” that allow users to record a personalized greeting as part of their gift-giving experience. 4. Free Reports / Free Info — The secret weapon of Info-Marketers in exchange for an Email address. Now, it can be done with a QR Code as well. Your QR Code message may say: “To get the latest ______ report (or video), scan this QR Code now and get access to it right on your cell phone.” Keep in mind, tablets such as the iPad, have QR Code readers too. 5. Business Cards And Membership Cards — Below is a perfect visual example of how I use “QR Codes” along with “Mobile-List Building” for my local Renegade South Florida Entrepreneurs group here in Miami, where I live. Because I know MANY are NOT getting all of my Emails… Email deliverability is a major issue today, getting worse actually, and greatly affecting businesses. In fact, THE top Internet Marketing company in the world, Digital Labs, Ryan Deiss’s company, just shut down their affiliate program due to Email and spam issues. Big news. It is now by invitation only. FYI. You, me, we… MUST be building other “list assets” besides only our Email list asset. And we MUST be finding alternative ways to communicate with our customers and team members. This is one way I do it below. As you’ll see, in addition to the QR Code which links directly to the web site, I also incorporate a Mobile-List Building strategy with my “keyword” and “shortcode” so that my members get on my mobile list, not just my Email list. (Ex: Text “RenegadeMember” to “96362″ – a Keyword and Shortcode like this is also free in our Ultimate Mobile List-Building System. If you can get close enough to the actual QR Code on the card below and scan it, you’ll see how it works and takes your directly to the website). Now, they never miss a message from me…. This is a membership card here. But I believe EVERY “business card” today should have a QR Code on it or it is a waste of paper. Very few type web site addresses into their mobile devices or computers anymore. Take action on this info. This really is the ultimate marketing “marriage.” No other technology has ever been able to create this much speed in connecting offline advertising with online advertising… To see the ultimate “Mobile-List Building System” WITH a custom “QR Code” built for you inside, along WITH a 100% Affiliate Commission Program, so that you can get paid while you build your Mobile Marketing portfolio, Go HERE Now To See Details In Video Don’t be a Marketing Midget, and wimp out by using only Email to connect and communicate with your prospects, customers and team members, ok? - Andrew

Advertising Dominates Mobile Marketing Mindshare Today

November 30, 2012 by Andrew J. Cass As we near the end of 2012, I came across these revealing Mobile Marketing statistics to give you an inside look at where companies are investing their money AND their attention on Mobile Marketing strategy…. With the number of mobile phones exceeding $6 billion globally, according to the United Nations, and smartphones taking a majority share in the US in 2012, mobile is by far the most ubiquitous digital medium. Few marketers, however, capitalize on the potential of mobile today. Marketers recognize the need for mobile in their marketing mix, but they still rely heavily on the (PC-based) interactive experiences and paradigms. Despite 82% of marketers having a strategy, only 34% were running marketing campaigns in alignment with that strategy — and 46% revealed that they were still in the “test and learn” phase. Our research found that: The majority of tactics employed fail to take advantage of the entire mobile funnel. At 90%, the adoption of upper-funnel mobile advertising tactics (e.g. display ads, search, QR codes) far exceeds that of lower-funnel marketing tactics (48%). Social media and display ads topped the list. The migration of familiar tactics from online (PC) interactive marketing to mobile devices is a natural progression that fits within the comfort zone of marketers. Among those not yet leveraging mobile tactics, “lack of expertise internally” was cited by 18%. The use of advertising tactics is not accidental – fewer inexperienced mobile marketers are pursuing lower-funnel objectives such as increasing customer satisfaction or improving customer service. In fact, “acquisition through sweepstakes and contests” is the only objective pursued by more less experienced marketers. More experienced marketers have moved on to more strategic tactics. Mobile targets are anonymous individuals within broader audiences – not customers. Marketers continue to rely on aggregate demographic data or paradigms carried from non-mobile media to target their audience rather than building profiles of individual consumers based on trust and offered utility. Among the marketers surveyed, 78% were using audience data and 71% individual behavior information for targeting, while only 64% were leveraging profile information unique to mobile devices. Looking to PC best practices falls within the comfort zone of interactive marketers. Naturally, when individuals first adopt new technologies, they do old things in new ways. It will take time for marketers to embrace mobile to leverage the unique opportunities offered. Mobile marketing spend is lower overall, with upper-funnel discovery claiming the largest portion. The average spend on mobile marketing media in 2012 is just over $500,000, with only 36% of companies surveyed spending more than $1 million. Furthermore, 12% don’t know how much they are spending on mobile. Marketers are allocating 49% of spend to upper-funnel objectives, with customer acquisition claiming the largest share with 23% of spend. Spending on loyalty is also high at 17%, but loyalty programs typically offer instant savings or after-the-fact accounting; they do not engage with the consumer either during the consideration phase or after purchase while trying to use a product or service. To find out how to double your customer base in 60-days or less with a simple, smart Mobile Marketing strategy, check out “The mCommerce Blueprint” video – The Ultimate Mobile Marketing Guide For Today’s Forward-Thinking Business Owner Who Wants To Get More Customers Faster In Today’s NEW Mobile Economy RIGHT HERE

Once Upon A Time, Before Google Was Born...

June 14, 2013 by Andrew J. Cass …I’m getting flashbacks of my early days as an Internet Marketer, Pre-Google days, when almost no one really paid much attention to the Internet as a viable media. Then they woke one day and realized their business was in complete shambles, trying to play an uncomfortable game of “catch up”, because they had no Internet strategy. Yet, their best prospects and customers demanded they have one. Many failed. They just fell too far behind. Fast forward to today… Enter “Mobile” Media… A mirror-image scenario of then. Mobile marketing is a brave new world, daring to take businesses where they have never been before. If you don’t have a strategy, chances are you’re going to end up lost in the shuffle or left behind, like many were when the Internet was born. My team and I at RemarkaMobile have compiled the hottest trends currently setting the mobile marketing world on fire right now so that you can navigate it successfully and position in front of it, not behind it. Read closely… #1 – Mobile Ad Spending Is Exploding: This year alone, mobile advertising spending has reached the billion dollar mark – on its way to $2.5 billion by 2014. # 2 – Smartphones Are Taking Over The World: Ok, a little dramatic, yes, but you get the idea. It’s expected that by the end of 2013, smartphone users will reach 100 million+ or approximately 30% of the mobile phone population. By 2015 that number jumps to 43%. #3 – Keeping Up With The iPads: Nearly every cell phone manufacturer has jumped on the tablet bandwagon in an effort to keep up with the popularity of the iPads. I don’t know about you, but I love my iPad and find myself doing more and more with every week. This thing is a workhorse and many think it could even replace the desktop one day. #4 – Mobile-Ready Websites: With the increased need for reaching customers and prospects via mobile phones, web design has been forced to go mobile. New innovations are springing up in an effort to maximize websites for user ease. If your web site is NOT mobile-ready, you’re losing A LOT of visitors that could be converted to leads. #5 – Mobile Meets Social: Americans spend one in every six minutes online in a social networking environment and it’s estimated that by 2015, the mobile social network population will hit 79 million. Much of this takes place on a mobile phone or tablet. Yet, another window of opportunity for marketers to increase their exposure via the power of social media. (My team and I are in the final stages of launching a new division of my company, RemarkaSocial, a completely turn-key, “done-for-you” social media content “feeding system” that will explode your social media results. Stay tuned.) #6 – Check In Please: It’s no longer enough for social media junkies to update their status. Now, they want to update their status with their exact location and who they’re with. You have Foursquare, who experienced tremendous growth recently, and now Facebook has added their Places Application – all of this will lead consumers to expect mobile experiences that can keep up with them. #7 – Mobile Text Messaging Explosion: With Email open rates plummeting (now well under 20%) and huge Email deliverability challenges, top Entrepreneurs and Business Owners are smartly positioning themselves with SMS Text Marketing platforms to gain access to much more efficient and reliable communication with prospects, customers and team members. You should too. SMS Text Message open rates are over 95%. If you are communicating with Email alone, you are on borrowed time. There’s no doubt about it, Internet users are fast becoming dependent on “all things being mobile” to serve their needs. As a serious Entrepreneur or Business owner, it’s imperative that you put your mobile marketing strategy on the front burner. The longer you wait, the further you’ll fall behind… Fortunately, my team and I have put together the ultimate mobile marketing guide, The mCommerce Blueprint, and the most powerful “mobile list building” system in existence, specifically designed for independent and small Business Owners, to catapult your success in this area, fast. And if that wasn’t enough, we even stacked on an ultra-lucrative 100% affiliate commission program on top of it so that you can, not only build your “mobile list” (your most important asset in our Mobile Economy), but also generate a serious extra income, or even a full time income as well. A very powerful combo… Download the guide for free and check out the video CLICK HERE! …You’ll be light years ahead of your competition. - Andrew

Six Ways To Embrace A World Gone Mobile…

Businesses that want to market products and services to potential customers need to understand the culture shift we are going through, and embrace digital and mobile advertising platforms to reach consumers on the go. Mobile presents marketers with an array of opportunities. Companies who use mobile can drive in-store traffic, increase revenue and reach consumers on a deeper level. However, many times companies miss the mark by not taking the necessary precautions to ensure their campaign is executed effectively. Mobile lets you reach people all across the world, many of whom may never own a PC. It’s not just a western phenomenon, it’s global. Beyond the numbers, the vast potential of the mobile web is also due to the way people think and use their mobile devices. One important thing about mobile marketing is that you need to present your material in a unique manner if you want to grab their attention and lock them in. 1- Know your customers Companies should stop looking at what the latest trend is and figure out what medium works best for them. It is important for marketers to know who their target audience is and figure out who they are trying to reach. When performing mobile marketing, it’s easy to forget one simple thing – the psychology of the mobile user. Your brand is in danger if you don’t understand the psychology of mobile. In a heartbeat, you can either delight your customers with news of a new product or a sale, or leave them feeling irritated and frustrated that their privacy and personal space has been invaded with irrelevant offers. 2- Offer Valuable Content Plenty of people will opt in to a program that offers easy, fun access to valuable special offers. Research has shown that many people will answer back if a fun quiz is sent to their mobile phone. This quiz program can be used to gather marketing data and entertain your customers at the same time. Focus on creating value for your target market. Any messages that you send as an advertisement should be engaging and give the readers something to be excited about. Sending items, such as a dinner voucher for a fancy restaurant can be used to target business executives. Family related content is a wise choice for middle class family demographics. 3- Mobile is highly local If you’ve got local content or content that can be localized, optimize it for mobile. Mobile users have a higher tendency to conduct searches with a local intent. According to Google, some 40% of all mobile searches are local. According to Microsoft, 53% of mobile searches on Bing have a local intent. People on mobile devices are looking for things around them. After all, mobile phones provide a unique context for people to simultaneously browse the online world and the physical world. Social sites that offer location based content like foursquare, Scvngr and Where sites can be used effectively to attract local prospects in throngs. 4- Mobile searchers make mistakes Mobile searchers are more prone to misspellings than are desktop searchers. Fingers tapping touch-screen keyboards are not nearly as precise as those typing on keyboards. Try typing on your mobile device while walking or while taking a bumpy ride and you’ll see the difference. So make sure to include common misspellings in your campaigns and optimization efforts. Sites that are packed with keywords and say nothing of value are unfavorable. Mobile marketing is all about concise and focused advertising. 5- Don’t Give the Consumers too many Choices Marketers must keep their campaign as simple as possible. It is important that marketers find out what their main objective is and go from there. When it comes to mobile marketing, the idea is to guide the customer to an action for that specific promotion. This allows the customer to act quickly and effectively. If there is a call to action in your mobile campaign, promote it to increase the success rate. Give your mobile call exposure through social media, a website and even inside your physical retail store. This gives you optimal exposure, and lets the interested customers have options for getting involved with your business. 6- User Experience Don’t lose the conversion because of a lousy mobile experience. A good mobile experience will accelerate the virtuous circle of discovery, sharing, traffic, and additional sharing. A poor mobile experience, on the other hand, will result in a lost opportunity for revenue, brand engagement, and customer loyalty. Constant innovations and improvements are being made in mobile website and application design, making the user experience more engaging and simple. It will be pivotal to optimize your URL for mobile access, and to continually optimize your mobile site for speed, image rendering, and accessibility. In other words, all of the traditional search engine optimization rules apply and become vitally important to follow. As Smartphones and tablets become more mainstream, mobile marketing will continue to grow as a requirement for businesses. Are you ready to tap into the mobile marketing campaign? The experts at RemarkaMobile can help to make your initial move a resounding success! To find out how to double your customer base in 60-days or less with a simple, smart Mobile Marketing strategy, check out “The mCommerce Blueprint” video – The Ultimate Mobile Marketing Guide For Today’s Forward-Thinking Business Owner Who Wants To Get More Customers Faster In Today’s NEW Mobile Economy RIGHT HERE Author: Andrew Cass

The truth behind the 100% commission programs

Have you noticed how many of these 100% commission payout programs are out there? It is after all everyone’s given right to receive the 100% commission since we’re the ones who are actually doing the work. But unfortunately there’s much more to look into when it comes to seeing if these companies are really paying out the 100% commission they claim to pay out. Let’s look at the reasons why you should take a second look at the company that offers this type of commission, since most of them, if not all of them, have a dirty little secret they are not telling you. The number one question to consider before getting into anything that offers 100% commission is: Are they really paying out what they say they are? For instance, there are many companies that will pay 100% commission only if you pass up on your second sale, therefore if you are passing up on every second level of your team, are you really making 100% commission? Not really! You’re more likely making 80% or less. Do the math and before you know it, you’ll discover that it’s true. The other important thing to consider with this type of commission products is the fact that you cannot use the product outside the “Business Opportunity”, which puts you in a vulnerable position. Look we all want to make money, but at the end of the day, the only people that make a lot of money are those who provide some service or some value to society. Most of the companies that pay out 100% (so they claim) have little, if nothing to offer to society either than a game of multi-level musical chairs. Many marketers looking to join one of the 100% have to deal with the complete saturation of all the Internet Marketing 100% commission programs out there and the fact that there are now too few people chasing too many of them. What a person looking to join a 100% commission program has to do is take a different approach and get into something that brings safe, long-term compounding affiliate income that pays a True 100% commission. No pass-ups, no multi-level, just a true 100% commission every time. Definitely not another get rich quick Internet Marketing Program that only applies to that business model and not the real world. There are too many multi-level, and network marketing opportunities out there that are nothing but smoking mirrors and paint a really nice picture. They do not teach how to market in today’s fast paced Internet Marketing world, and they still use the traditional Internet Marketing methods that work less and less every day. It’s crucial to get involved in a 100% commission program that utilizes cutting edge marketing strategies, and has a product that is of great value to society. The new breakthrough “mCommerce Blueprint” video and free report I’m about to give you pulls back the curtain and explains all. There are some angry people out there because of this report. But this is a MUST see if you’re serious about making a stable, safe income online. I wasn't happy hearing or seeing this either but the facts are the facts and it’s ignorant not to face the facts. Especially when it comes to your bottom line.