What are the Basic Mobile Marketing steps?

Mobile marketing is a brave new world, daring to take businesses where they have never been before. Internet users are fast becoming dependent on "all things being mobile" to serve their needs. As a serious Entrepreneur or Business owner, it's imperative that you put your mobile marketing strategy on the front burner. Implementing a Mobile Marketing plan into your current marketing strategy really isn’t all that difficult and it’s actually less expensive than you think, but it will take time to set up, monitor and maintain. It can’t be stressed enough that Mobile Marketing is about consistency and commitment. If you already have experience with Internet Marketing, you have to consider Mobile Marketing to be an addition to your marketing not a replacement. You have to think about what you want to offer your customers, how you want them to react to the offer and what you will do to see it through. The rules to mobile marketing are very similar to internet marketing and e-mail marketing. As previously mentioned, the consistency and the dedication are key and there must be a specific outcome that you are trying to attain with the Mobile Marketing campaign. Business is are now being built based on relationships and Mobile Marketing fits into this concept perfectly. It’s extremely important that in order to be successful in offering your customers what they want, you have to first know what they want. To help you on your way to a successful Mobile Marketing campaign – here are a several steps you can take to begin implementing Mobile Marketing in your business today: Learn the basics first. You have to crawl before you walk and walk before you run. If you are planning to go this alone and not hire an agency that specializes in this field, you must learn the basics. The Mobile Marketing Association’s Best Practices Document is a good place to start. Unless you are a computer and Internet guru, some of the information may seem over your head when you first start reading. It’s ok – take your time and you’ll catch on. Case studies are excellent examples. Case Studies help you to see what other businesses are doing in the mobile world. It can also help get your creative juices flowing as far as what you can do in your business. Walk the walk. Use mobile web frequently. There’s no better way to learn something new than by putting it into practice. Subscribe to as many text messaging campaigns you can find. If you aren’t already on an unlimited data plan, now would be a good time to change that. You have to use the technology if you expect to sell your customers on its benefits. Determine how you’re going to get your offer out to your customers: text messaging, mobile website, mobile coupons, mobile advertising or some combination of these. Find companies who can provide you the technological support you’ll need to get your offer out to the masses. You’ll need text messaging companies, mobile website builders, etc., to make it all come together. Or, if you prefer, hire a one-stop shop to handle it all for you. Never stop learning! Mobile Marketing is a new technology and just like everything else, it will continue to evolve even in its formative days. Learn what you’re competitors are learning – but do it first. Don’t get left behind! Like it or not, Mobile Marketing IS the wave of the future of the Internet. The yellow pages and other forms of traditional marketing have run their course. It’s now time to embrace the new technology and discover what it can do for you and your business.

How to use Free E-Books to Promote Your Business

Everyone loves a freebie, a fact that businesses have been using to their advantage since time immemorial. Companies give away everything from free samples of their products and services to a whole host of other corporate gifts to entice the business of potential clients or to encourage repeat business. Gives the prospects are real sense of the product of business being promoted. Of course, in order for any type of freebie to achieve its aim, it has to be valuable to the recipient, it has to be something that solves a problem in their life or enhance something they already have an value. One thing that most people have in common is that they value knowledge, which is why offering free e-books on a subject related to the product or service that your business sells can be so effective in terms of marketing. Everybody wants more expert advice, specially if they are free. Like well-written company blogs, and newsletters, e-books are a great way for a company to build its brand and to raise confidence and trust in its expertise, not to mention being superb tools for driving high volumes of traffic to its website and generating sales leads. Giving prospects and customers and sense of authority from the company is key and as those who visit your site to download the free e-book are already specifically interested in what you have to offer, the leads that you generate are mostly of high quality. If you are not a budding author or simply don’t have the time to write your own e-book, then the services of a freelance writer can be procured for very little money. All your business then needs to do is promote the e-book through e-book libraries and freeware sites and follow up on all those valuable leads. Provide value to your customers and prospects is the most simple way to gain their trust and authority in your field. Creating e-books are extremely popular and the more original the content the better. Pour out some valuable how to e-books and get ready to receive great feedback. You will grow your list and create a successful business.

Top 3 tools for the successful-high rolling affiliate marketer

What is the formula to becoming an affiliate marketing success story? Is there a shortcut to Affiliate Marketing Heaven?What does it take to become a successful Affiliate Marketer? All these questions are in the minds of affiliate marketers who want to make it big in this business and become their own success story. Although it has been said that affiliate marketing is one of the easiest and most effective ways to earn money online, believe me, it is not as easy as it sounds. The smart, forward thinking affiliate marketer plans every action and executes it the very best way possible. He should also focus on the potential to earn more by using the tools necessary to build and sustain a successful Affiliate Marketing business. Below are the Top 3 tools for the successful-high rolling affiliate marketer. Use of these tools is crucial in order to have an incredibly successful affiliate marketing business. Essential Tool #1: Own Website The most essential and indispensable tool in Affiliate Marketing is your own website. The first step in any successful affiliate marketing business is building a good, credible and professional looking website. Your website is the hub of all your marketing efforts. You must first build a user-friendly website, which will appeal to your prospects and encourage them to click on the links to the products and services you are promoting and make a purchase. Therefore, you must first concentrate your efforts in building a website that will cater to what your prospects need. The most important thing you should consider is that almost all web users go online to look for information, not necessarily to go and buy something. Above all else, make your website full of original, relevant and useful content. People will love articles that are appealing and helpful. Keep in mind that, in the internet, content is still king and good quality content will not only build your credibility, it can also help you achieve a higher search engine ranking. By posting relevant and useful articles, you establish yourself as a credible expert in the field, making you a more trustworthy endorser of the product or service you promote. Establishing a good reputation is a good step in building up a loyal consumer base. Essential Tool #2: Incentives Competition is extremely tight in the internet world. You must always be one-step ahead of your rivals to ensure that you capture a significant share of your target market. Therefore, you must use every possible means to encourage people not only to visit your site but also to click and proceed to the websites of the products and services you are promoting. Building an opt-in email list is one of the best ways to gather prospects. Offer a newsletter or an e-zine. Better yet, offer incentives to your prospects to encourage them to subscribe to your newsletters. You can present free soft-wares, access to exclusive services and other freebies that will be helpful to your prospects. Essential Tool #3: Link Popularity The importance of driving highly targeted traffic to your website cannot be emphasized enough. The all-important web traffic is at the top of the list of the most important entities in the internet world. Attracting people to your site should be the first step you should carry out. Do everything to achieve a high search engine ranking. Link Popularity is one of the factors that search engines use to determine search engine rankings. Therefore, to enhance your link popularity, you must launch an aggressive reciprocal link campaign. One of the best ways to do this – at no cost at all – is by submitting articles, with your website's link at the resource box, to e-zines and free article sites. You will not only gain exposure, you will also have the opportunity to advertise for free, just include a link back to your site. The more sites you submit your articles to, the better your link popularity is. Make your articles original, relevant and useful so that more websites will pick it up and post it. These are but three of the many tools that an affiliate marketer can use to maximize earning potential. The possibilities are endless and are limited only by your imagination, creativity, resourcefulness and determination. You can always explore other ideas and adapt other strategies, which you think might help you become a high rolling and successful affiliate marketer. The ingredients to success in a business such as affiliate marketing are diverse and manifold, but the most important thing one needs to be able to make it big lies in himself alone. It is he who has the capacity to do everything to be able to realize his prospects, and the desire which fuels his heart in doing so is the gasoline which should keep the engine going.

De Clutter Your Life and make it simple!

Our time is one of the most precious commodities in our lives, if not the most precious and important of all, and it is one of the few things that we can never get back. What we really want it more time for our family, for ourselves,and to do the things we want to do when we want to do them. But today’s lifestyles, however, are so filled with responsibilities and with clutter that we are just left chasing our tails as valuable seconds, minutes and hours slip by. Both at home and at work we try to fit more and more into our already full lives, kids soccer games, music and dance lessons not just in terms of activities, but also in terms of possessions. I have researched that some of the happiest and most successful people in the world today are those whose lives are simple and uncomplicated. They work hard during the day, but their evenings are reserved for the simple pleasures instead of being packed with yet more tasks and responsibilities. Why do we do it to ourselves? And think that we could do it all? One of the reasons that people in other cultures are able to achieve a healthier work/life balance comes down to possessions or, rather, the lack of them. Here’s where the statement of “Less in More” really makes sense. The more we own, the more we have to take care of and the more there is to go wrong. The less we have, the less distractions in our way. The less we have the more it helps us stay focused on the big picture rather than the small, insignificant things in our lives. Why not de-clutter your home and get rid of all those things that you rarely use but that take precious time to clean and maintain and juggle around to make more space? A little less “stuff” is a small price to pay when compared to enjoying quality time with our families and friends and taking a few moments to watch a beautiful sunset. Toss out or sell anything that you haven’t used for over a period of one year. Summer garage sales are a great way to sell stuff, de-clutter and begin to clear your house, your space, your head and hopefully your time. Just an FYI: Successful people are very particular about their space and organization is key to a successful business. They focus on the big picture, (which is making money) and they do not clutter their space to distractions and keep everything minimal. Stay tuned for my next blog post, and have fun re-organizing, de-cluttering and take my advice, and just toss those old things already! Now if I could just convince my husband to do it, now that’s another blog post!!!! Share this: