What are the Basic Mobile Marketing steps?

Mobile marketing is a brave new world, daring to take businesses where they have never been before. Internet users are fast becoming dependent on "all things being mobile" to serve their needs. As a serious Entrepreneur or Business owner, it's imperative that you put your mobile marketing strategy on the front burner. Implementing a Mobile Marketing plan into your current marketing strategy really isn’t all that difficult and it’s actually less expensive than you think, but it will take time to set up, monitor and maintain. It can’t be stressed enough that Mobile Marketing is about consistency and commitment. If you already have experience with Internet Marketing, you have to consider Mobile Marketing to be an addition to your marketing not a replacement. You have to think about what you want to offer your customers, how you want them to react to the offer and what you will do to see it through. The rules to mobile marketing are very similar to internet marketing and e-mail marketing. As previously mentioned, the consistency and the dedication are key and there must be a specific outcome that you are trying to attain with the Mobile Marketing campaign. Business is are now being built based on relationships and Mobile Marketing fits into this concept perfectly. It’s extremely important that in order to be successful in offering your customers what they want, you have to first know what they want. To help you on your way to a successful Mobile Marketing campaign – here are a several steps you can take to begin implementing Mobile Marketing in your business today: Learn the basics first. You have to crawl before you walk and walk before you run. If you are planning to go this alone and not hire an agency that specializes in this field, you must learn the basics. The Mobile Marketing Association’s Best Practices Document is a good place to start. Unless you are a computer and Internet guru, some of the information may seem over your head when you first start reading. It’s ok – take your time and you’ll catch on. Case studies are excellent examples. Case Studies help you to see what other businesses are doing in the mobile world. It can also help get your creative juices flowing as far as what you can do in your business. Walk the walk. Use mobile web frequently. There’s no better way to learn something new than by putting it into practice. Subscribe to as many text messaging campaigns you can find. If you aren’t already on an unlimited data plan, now would be a good time to change that. You have to use the technology if you expect to sell your customers on its benefits. Determine how you’re going to get your offer out to your customers: text messaging, mobile website, mobile coupons, mobile advertising or some combination of these. Find companies who can provide you the technological support you’ll need to get your offer out to the masses. You’ll need text messaging companies, mobile website builders, etc., to make it all come together. Or, if you prefer, hire a one-stop shop to handle it all for you. Never stop learning! Mobile Marketing is a new technology and just like everything else, it will continue to evolve even in its formative days. Learn what you’re competitors are learning – but do it first. Don’t get left behind! Like it or not, Mobile Marketing IS the wave of the future of the Internet. The yellow pages and other forms of traditional marketing have run their course. It’s now time to embrace the new technology and discover what it can do for you and your business.

How to use Free E-Books to Promote Your Business

Everyone loves a freebie, a fact that businesses have been using to their advantage since time immemorial. Companies give away everything from free samples of their products and services to a whole host of other corporate gifts to entice the business of potential clients or to encourage repeat business. Gives the prospects are real sense of the product of business being promoted. Of course, in order for any type of freebie to achieve its aim, it has to be valuable to the recipient, it has to be something that solves a problem in their life or enhance something they already have an value. One thing that most people have in common is that they value knowledge, which is why offering free e-books on a subject related to the product or service that your business sells can be so effective in terms of marketing. Everybody wants more expert advice, specially if they are free. Like well-written company blogs, and newsletters, e-books are a great way for a company to build its brand and to raise confidence and trust in its expertise, not to mention being superb tools for driving high volumes of traffic to its website and generating sales leads. Giving prospects and customers and sense of authority from the company is key and as those who visit your site to download the free e-book are already specifically interested in what you have to offer, the leads that you generate are mostly of high quality. If you are not a budding author or simply don’t have the time to write your own e-book, then the services of a freelance writer can be procured for very little money. All your business then needs to do is promote the e-book through e-book libraries and freeware sites and follow up on all those valuable leads. Provide value to your customers and prospects is the most simple way to gain their trust and authority in your field. Creating e-books are extremely popular and the more original the content the better. Pour out some valuable how to e-books and get ready to receive great feedback. You will grow your list and create a successful business.

Top 3 tools for the successful-high rolling affiliate marketer

What is the formula to becoming an affiliate marketing success story? Is there a shortcut to Affiliate Marketing Heaven?What does it take to become a successful Affiliate Marketer? All these questions are in the minds of affiliate marketers who want to make it big in this business and become their own success story. Although it has been said that affiliate marketing is one of the easiest and most effective ways to earn money online, believe me, it is not as easy as it sounds. The smart, forward thinking affiliate marketer plans every action and executes it the very best way possible. He should also focus on the potential to earn more by using the tools necessary to build and sustain a successful Affiliate Marketing business. Below are the Top 3 tools for the successful-high rolling affiliate marketer. Use of these tools is crucial in order to have an incredibly successful affiliate marketing business. Essential Tool #1: Own Website The most essential and indispensable tool in Affiliate Marketing is your own website. The first step in any successful affiliate marketing business is building a good, credible and professional looking website. Your website is the hub of all your marketing efforts. You must first build a user-friendly website, which will appeal to your prospects and encourage them to click on the links to the products and services you are promoting and make a purchase. Therefore, you must first concentrate your efforts in building a website that will cater to what your prospects need. The most important thing you should consider is that almost all web users go online to look for information, not necessarily to go and buy something. Above all else, make your website full of original, relevant and useful content. People will love articles that are appealing and helpful. Keep in mind that, in the internet, content is still king and good quality content will not only build your credibility, it can also help you achieve a higher search engine ranking. By posting relevant and useful articles, you establish yourself as a credible expert in the field, making you a more trustworthy endorser of the product or service you promote. Establishing a good reputation is a good step in building up a loyal consumer base. Essential Tool #2: Incentives Competition is extremely tight in the internet world. You must always be one-step ahead of your rivals to ensure that you capture a significant share of your target market. Therefore, you must use every possible means to encourage people not only to visit your site but also to click and proceed to the websites of the products and services you are promoting. Building an opt-in email list is one of the best ways to gather prospects. Offer a newsletter or an e-zine. Better yet, offer incentives to your prospects to encourage them to subscribe to your newsletters. You can present free soft-wares, access to exclusive services and other freebies that will be helpful to your prospects. Essential Tool #3: Link Popularity The importance of driving highly targeted traffic to your website cannot be emphasized enough. The all-important web traffic is at the top of the list of the most important entities in the internet world. Attracting people to your site should be the first step you should carry out. Do everything to achieve a high search engine ranking. Link Popularity is one of the factors that search engines use to determine search engine rankings. Therefore, to enhance your link popularity, you must launch an aggressive reciprocal link campaign. One of the best ways to do this – at no cost at all – is by submitting articles, with your website's link at the resource box, to e-zines and free article sites. You will not only gain exposure, you will also have the opportunity to advertise for free, just include a link back to your site. The more sites you submit your articles to, the better your link popularity is. Make your articles original, relevant and useful so that more websites will pick it up and post it. These are but three of the many tools that an affiliate marketer can use to maximize earning potential. The possibilities are endless and are limited only by your imagination, creativity, resourcefulness and determination. You can always explore other ideas and adapt other strategies, which you think might help you become a high rolling and successful affiliate marketer. The ingredients to success in a business such as affiliate marketing are diverse and manifold, but the most important thing one needs to be able to make it big lies in himself alone. It is he who has the capacity to do everything to be able to realize his prospects, and the desire which fuels his heart in doing so is the gasoline which should keep the engine going.

De Clutter Your Life and make it simple!

Our time is one of the most precious commodities in our lives, if not the most precious and important of all, and it is one of the few things that we can never get back. What we really want it more time for our family, for ourselves,and to do the things we want to do when we want to do them. But today’s lifestyles, however, are so filled with responsibilities and with clutter that we are just left chasing our tails as valuable seconds, minutes and hours slip by. Both at home and at work we try to fit more and more into our already full lives, kids soccer games, music and dance lessons not just in terms of activities, but also in terms of possessions. I have researched that some of the happiest and most successful people in the world today are those whose lives are simple and uncomplicated. They work hard during the day, but their evenings are reserved for the simple pleasures instead of being packed with yet more tasks and responsibilities. Why do we do it to ourselves? And think that we could do it all? One of the reasons that people in other cultures are able to achieve a healthier work/life balance comes down to possessions or, rather, the lack of them. Here’s where the statement of “Less in More” really makes sense. The more we own, the more we have to take care of and the more there is to go wrong. The less we have, the less distractions in our way. The less we have the more it helps us stay focused on the big picture rather than the small, insignificant things in our lives. Why not de-clutter your home and get rid of all those things that you rarely use but that take precious time to clean and maintain and juggle around to make more space? A little less “stuff” is a small price to pay when compared to enjoying quality time with our families and friends and taking a few moments to watch a beautiful sunset. Toss out or sell anything that you haven’t used for over a period of one year. Summer garage sales are a great way to sell stuff, de-clutter and begin to clear your house, your space, your head and hopefully your time. Just an FYI: Successful people are very particular about their space and organization is key to a successful business. They focus on the big picture, (which is making money) and they do not clutter their space to distractions and keep everything minimal. Stay tuned for my next blog post, and have fun re-organizing, de-cluttering and take my advice, and just toss those old things already! Now if I could just convince my husband to do it, now that’s another blog post!!!! Share this:

What Clues Are You Giving to Criminals when you post on social sites?

Social networking has literally transformed the lives of ordinary people of all ages across the globe, not to mention businesses and organizations too. We've moved into a world where social websites and not just social. In their eagerness to share their personal details with the outside world, however, some users of sites such as Facebook have inadvertently transformed the lives of criminals, making their jobs much easier. News of the arrests of three burglars in the US who used social networking sites to target members who were not at home must surely come as a wake-up call to anyone who has personal details posted on his/her profile. In some cases, the risk arises because users of the sites have hundreds or even thousands of contacts, many of whom are not known to them personally, but of course all of whom can view their personal details and status updates that might give enormous clues as to their movements. In others, the privacy settings that are being used do not restrict access sufficiently to afford any protection from more unscrupulous members of the site. Social networking sites can be great fun and a great way to communicate with existing contacts as well as to make new ones. For the sake of your own personal safety and the safety of your property and possessions, though, care needs to be taken to ensure that those in your household are not too free and easy with details that are best withheld. Using social media sites for businesses is essential for today’s marketing success and should be included in every business marketing strategy. To learn more marketing strategies and to help your business move forward into the next phase, learn more at http://www.RemarkaMobile.com/a?p=a275&w=blueprint

Why go Mobile?

Simple – it’s convenient. We live in an “I want it now society” and Mobile Marketing scratches that instant gratification itch. We want what we want and we want it now. Mobile Marketing gives it to us. When we leave our homes today, the three most important things we make certain to have are keys, wallet/purse and cell phone. Cell phones have become an extension of our beings – why not take advantage of that? Here’s a little more incentive to jump on this while you still can: 1.All text message have an open rate of 97% (and within a 5-minute time period); 2.The world’s population exceeds 6.8 billion people, and nearly one person in three surfs online; 3.1 in 3 smartphone users open and app before they get out of bed; 4.Your cell phone/smartphone is within 3 feet of you over 90% of the day; 5. Mobile search numbers are up six times then over the previous 2 years; 6.16.7 Million U.S. mobile users, or 7.1% of the total, used location-based check-in services in March; 7.App Downloads are predicted to hit 44 billion by 2016; 8.65% use their smartphones for non-voice purposes in the early evening; 9.Facebook and Twitter accounts for approximately half of smartphone usage at any given time of the day, though late evening is most popular, with 34% connecting through social media then. Internet users are fast becoming dependent on “all things being mobile” to serve their needs. Mobile marketing is a brave new world, daring to take businesses where they have never been before. If you don’t have a strategy, chances are you’re going to end up lost in the shuffle or left behind, like many were when the Internet was born. If you want to understand the culture shift we are going through, and embrace digital and mobile advertising platforms to reach consumers on the go, CLICK HERE, to get the entire ‘mCommerce Blueprint”, which will be your guide to mobile marketing success. You can reach me directly at 647-409-0365 for more advice.

The Ultimate Marketing “Marriage” ?

June 21, 2013 by Andrew J. Cass Comments are off I don’t know about you, but I’m always looking for new, “unique” and innovative ways to market… How ’bout you? Keyword here is “unique.” The more unique YOU are, the more innovative you show up, the more attention you will get. Period. And attention is the name of the game in marketing anything today. But, getting and keeping attention is harder than ever before with ALL the distractions out there… One of my favorite techniques for getting attention (and getting a lot of leads) and marrying offline marketing with online marketing is… The QR Code Most have no clue what this is, but you’ve no doubt seen them around, being used typically by VERY smart businesses to get someone to take an immediate “action” with their mobile device (most every cell phone today has a QR Code reader). Loooong gone are the days where someone looks at your business card or brochure, or sees your ad in a magazine or newspaper with your your web site address on it… …then stops what they are doing to walk over to turn on their computer or fire up their tablet, to type in the website address, wait for the site to load… …then read your web site (without being distracted by a million other things online), then sign into the site and/or buy something from you… Phew… Out of breath… Tiring just to write. Get the point? QR Codes bridge this ugly gap and give your prospect INSTANT access to YOU, taking them directly to your web site, right on their phone. One quick scan of your QR Code (just like taking a picture) and YOU pop right up with “one action step”… not six or seven action steps like the above example. To me, this is huge. Huge because this creates “speed-to-action” in your lead generation and/or sales efforts. Nothing is more important than speed and efficiency when it comes to lead generation and sales offers. Nothing. The more steps needed, the more time to get distracted, the greater the chance you’ll lose your prospect… If you do any kind of offline advertising or marketing (and you should because not everyone goes online today) that drives people to your website, this IS an awesome engagement tool, a speeding bullet you MUST have in your marketing portfolio…. You do have a marketing portfolio, right? Surely, you wouldn’t be using only one means of advertising and marketing (as I’ve said before, the most dangerous number in business is “one”). One of the services my mobile marketing company, RemarkaMobile, provides for FREE, along with our powerful Mobile-List Building System, is a QR Code. You can have your own QR Code image built in less than 30-seconds. All you need to do is provide the website you want your prospect to land on once they scan your QR Code and our technology does the rest. To see the ultimate “Mobile-List Building System” WITH a custom “QR Code” built for you inside, along WITH a 100% Affiliate Commission Program attached to it, so that you can get paid while you build your Mobile Marketing portfolio, Go HERE Now To See Details In Video …This is extremely powerful, and impressive to your prospects, when used properly. Here are a just few creative and even surprising ways businesses incorporate QR Codes into their marketing plans (myself included): 1. Real-Time Information — Imagine yourself standing in the cold or rain at the bus stop or train station and you’re wondering what the hold-up is. Wouldn’t it be nice to know there was a delay or cancellation or a change in routes? Posters with QR codes that link to up-to-the-minute travel information can be a real blessing to travelers and commuters. 2. Food Quality Information — Wouldn’t it be nice to know how long the food has been on the buffet or how fresh the sushi is that you just ordered? Moshi Moshi, a sushi company based in Great Britain has gone so far as to create “edible” QR Codes made of rice paper and squid ink. They place these right on their sushi for diners to scan and see how fresh their food is. 3. Personalized Gifts — JCPenney tested this theory out with their “Santa Tag” that allow users to record a personalized greeting as part of their gift-giving experience. 4. Free Reports / Free Info — The secret weapon of Info-Marketers in exchange for an Email address. Now, it can be done with a QR Code as well. Your QR Code message may say: “To get the latest ______ report (or video), scan this QR Code now and get access to it right on your cell phone.” Keep in mind, tablets such as the iPad, have QR Code readers too. 5. Business Cards And Membership Cards — Below is a perfect visual example of how I use “QR Codes” along with “Mobile-List Building” for my local Renegade South Florida Entrepreneurs group here in Miami, where I live. Because I know MANY are NOT getting all of my Emails… Email deliverability is a major issue today, getting worse actually, and greatly affecting businesses. In fact, THE top Internet Marketing company in the world, Digital Labs, Ryan Deiss’s company, just shut down their affiliate program due to Email and spam issues. Big news. It is now by invitation only. FYI. You, me, we… MUST be building other “list assets” besides only our Email list asset. And we MUST be finding alternative ways to communicate with our customers and team members. This is one way I do it below. As you’ll see, in addition to the QR Code which links directly to the web site, I also incorporate a Mobile-List Building strategy with my “keyword” and “shortcode” so that my members get on my mobile list, not just my Email list. (Ex: Text “RenegadeMember” to “96362″ – a Keyword and Shortcode like this is also free in our Ultimate Mobile List-Building System. If you can get close enough to the actual QR Code on the card below and scan it, you’ll see how it works and takes your directly to the website). Now, they never miss a message from me…. This is a membership card here. But I believe EVERY “business card” today should have a QR Code on it or it is a waste of paper. Very few type web site addresses into their mobile devices or computers anymore. Take action on this info. This really is the ultimate marketing “marriage.” No other technology has ever been able to create this much speed in connecting offline advertising with online advertising… To see the ultimate “Mobile-List Building System” WITH a custom “QR Code” built for you inside, along WITH a 100% Affiliate Commission Program, so that you can get paid while you build your Mobile Marketing portfolio, Go HERE Now To See Details In Video Don’t be a Marketing Midget, and wimp out by using only Email to connect and communicate with your prospects, customers and team members, ok? - Andrew